If leaders want to ensure their return on inspiration is high when they introduce a new strategy, vision, or organizational change, they should invest time in developing and sharing stories that are relevant, relatable, and repeatable—and that motivate employees to act.
Interesting article! McKinsey highlights how storytelling is a powerful tool for driving engagement, motivation, and change within organizations. The key idea is that effective communication isn’t just about facts and figures—it’s about crafting stories that resonate with the audience and evoke emotions.
This is highly relevant for Berger Executive Solutions, especially in positioning candidates or enhancing employer branding for clients.
What was the most valuable insight you took from the article? 🚀
